The TTB (Alcohol and Tobacco Tax and Trade Bureau) has revised its labeling policy on organic wines. They are doing this in the interest of clear disclosure to the consumer.

Wine labeled with a “Made with Organic Ingredients” statement, and which contains organic and non-organic grapes, must indicate the presence of non-organic grapes on the label.  In addition, wines restricted to an “Organic Ingredients” statement must indicate the presence of any non-organic grapes in the “Organic Ingredients” Statement.  An example of such a statement is “Ingredients:  Organic Merlot grapes, Cabernet Sauvignon grapes, tartaric acid.”  Such a wine will also have to bear a Percentage statement such as “55% Organic Ingredients.”

If you care about the minutiae (government speak) you can read the full article here.

As Keith Olbermann says in his new show segment, this is a “WTF!?! Moment.”