Low price does not necessarily mean low quality.

When McDonald’s launched the McCafe, we were lucky enough to be selected to fill the cups with stuff other than brown liquid.  The containers were  filled with packets of coffee from local Fortune’s Coffee, along with sugar sticks, chocolate espresso beans, and biscotti, the necessary coffee companion. Each filled cup was cello wrapped, and then finished with a hand tied color coordinated bow.

Managers from the surrounding area stores received a McGift, and each of them was delighted to receive an unexpected treat that they did not have to make!

These gifts cost very little to create, yet had an enormous impact. They generated lots of excitement for the new product launch. We like to believe that we did our part to create the success of the McCafe!